{"title":"In-Person Training","description":"\u003cp\u003eStep inside the Lab for a full-day immersion into high-end event design. Our in-person workshops are where techniques meet real-world business strategy. We go beyond the balloons: teaching you the mechanics of luxury builds and the honest logic of how to price and sell them. From exclusive locations like Knebworth House to our hands-on \"DnA\" coaching, this is where you stop decorating and start winning on value.\u003c\/p\u003e","products":[{"product_id":"off-the-wall-the-art-and-business-of-balloon-walls","title":"Off the Wall | The Art and Business of Balloon Walls","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eThis is not just a workshop. It is the blueprint for selling luxury event design.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eWe are stripping back the mystery of high-end builds. You will get your hands on the balloons to master the mechanics, but more importantly, you will learn the business logic we use to actually sell them.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eWhat we are covering:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eThe Big Four Techniques:\u003c\/b\u003e Master the Duplet Square Pack, Alternate Size Pack, Link-O-Loon, and Organic Walls.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eLuxury Styling:\u003c\/b\u003e How to create high-impact designs that command premium prices.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eSales Strategy:\u003c\/b\u003e Honest, \"no-filter\" chats about how we run our businesses and get clients to hit \"book\".\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eTechnical Mastery:\u003c\/b\u003e Hands-on experience building complex structures from start to finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"5\"\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eThe Full Experience\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003eWe are hosting this day at the \u003cb data-path-to-node=\"7\" data-index-in-node=\"30\"\u003eexclusive location\u003c\/b\u003e, Knebworth Barns, to match the high-end nature of the work. We want you focused on learning, so we have taken care of everything:\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003ePremium Catering:\u003c\/b\u003e A hot seasonal lunch, fresh pastries, and unlimited coffee, tea, and refreshments throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eDnA Goodie Bag:\u003c\/b\u003e Packed with essentials to take home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eThe Workbook:\u003c\/b\u003e A physical guide to keep the day's lessons at your fingertips.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eDigital Design Templates:\u003c\/b\u003e Exclusive sheets to help you design any wall using the four techniques, making your client pitches faster and more professional.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eIt is a day of hard work and serious skill-building. Stop competing on price and start winning on value.\u003c\/p\u003e","brand":"DnA Events","offers":[{"title":"Default Title","offer_id":55522594292097,"sku":null,"price":330.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/9401\/7409\/files\/Off_the_Wall_POSTER.jpg?v=1778329292"},{"product_id":"off-the-wall-the-art-and-business-of-balloon-walls-split-pay-plan","title":"Off the Wall | The Art and Business of Balloon Walls | SPLIT PAY PLAN","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eThis is not just a workshop. It is the blueprint for selling luxury event design.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eWe are stripping back the mystery of high-end builds. You will get your hands on the balloons to master the mechanics, but more importantly, you will learn the business logic we use to actually sell them.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eWhat we are covering:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eThe Big Four Techniques:\u003c\/b\u003e Master the Duplet Square Pack, Alternate Size Pack, Link-O-Loon, and Organic Walls.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eLuxury Styling:\u003c\/b\u003e How to create high-impact designs that command premium prices.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eSales Strategy:\u003c\/b\u003e Honest, \"no-filter\" chats about how we run our businesses and get clients to hit \"book\".\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eTechnical Mastery:\u003c\/b\u003e Hands-on experience building complex structures from start to finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"5\"\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eThe Full Experience\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003eWe are hosting this day at the \u003cb data-path-to-node=\"7\" data-index-in-node=\"30\"\u003eexclusive location\u003c\/b\u003e, Knebworth Barns, to match the high-end nature of the work. We want you focused on learning, so we have taken care of everything:\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003ePremium Catering:\u003c\/b\u003e A hot seasonal lunch, fresh pastries, and unlimited coffee, tea, and refreshments throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eDnA Goodie Bag:\u003c\/b\u003e Packed with essentials to take home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eThe Workbook:\u003c\/b\u003e A physical guide to keep the day's lessons at your fingertips.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eDigital Design Templates:\u003c\/b\u003e Exclusive sheets to help you design any wall using the four techniques, making your client pitches faster and more professional.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eIt is a day of hard work and serious skill-building. Stop competing on price and start winning on value.\u003c\/p\u003e","brand":"DnA Events","offers":[{"title":"Default Title","offer_id":55658992304513,"sku":null,"price":330.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/9401\/7409\/files\/Off_the_Wall_POSTER.jpg?v=1778329292"},{"product_id":"pride-build-2026-dna-x-limburg-pride-2026-the-ultimate-community-build-parade-experience","title":"Pride Build 2026 - DnA x Limburg Pride 2026: The Ultimate Community Build \u0026 Parade Experience","description":"\u003cp data-path-to-node=\"8\"\u003eThe power of balloons is back on the streets of Hasselt, and this year, it’s a full DnA Events production! 🌈🎈\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eLast year, Denise walked the Limburg Pride parade with a small crew of artists, and the impact was undeniable. This year, Audrey and Denise are teaming up to take things to an entirely new level and we want you on our team.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eThis is a \u003cb data-path-to-node=\"10\" data-index-in-node=\"10\"\u003ecompletely free\u003c\/b\u003e community project. No gatekeeping, no fees. Just pure creativity, connection, and high-impact art. Whether you are an industry veteran or an absolute beginner who wants to experience a large-scale build, there is a place for you in our crew.\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eThe Creative Vision:\u003c\/b\u003e We are going all out on wearable balloon art. Think massive headpieces, structural skirts, statement tops, and high-energy sculptures on sticks. You won’t just be making decor; you’ll be creating living art that moves.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eWhy you need to be there:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"13\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,0,0\"\u003e\u003cb data-path-to-node=\"13,0,0\" data-index-in-node=\"0\"\u003eThe Experience:\u003c\/b\u003e Build side-by-side with Audrey, Denise, and an international community of artists.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,1,0\"\u003e\u003cb data-path-to-node=\"13,1,0\" data-index-in-node=\"0\"\u003eThe Portfolio:\u003c\/b\u003e Capture epic, colourful content and professional-grade portfolio material of living art in motion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"13,2,0\"\u003e\u003cb data-path-to-node=\"13,2,0\" data-index-in-node=\"0\"\u003eThe Community:\u003c\/b\u003e Connect, network, and have fun with a crew that loves this industry as much as you do.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"14\"\u003e\u003cb data-path-to-node=\"14\" data-index-in-node=\"0\"\u003eThe Logistics:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"15\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,0,0\"\u003e\u003cb data-path-to-node=\"15,0,0\" data-index-in-node=\"0\"\u003e🗓 Saturday, 11th July 2026:\u003c\/b\u003e The Big Build Day. We will be inflating, constructing, and prepping our wearable designs right in the heart of the action, next to the Festival Village at the start of the parade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,1,0\"\u003e\u003cb data-path-to-node=\"15,1,0\" data-index-in-node=\"0\"\u003e🗓 Sunday, 12th July 2026:\u003c\/b\u003e The Finishing Touches \u0026amp; The Parade. We finish our pieces, suit up, and bring the noise as we walk the Limburg Pride parade together!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,2,0\"\u003e\u003cb data-path-to-node=\"15,2,0\" data-index-in-node=\"0\"\u003e📍 Location:\u003c\/b\u003e Hasselt, Belgium (Right by the parade start line).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,3,0\"\u003e\u003cb data-path-to-node=\"15,3,0\" data-index-in-node=\"0\"\u003e🍔 Food \u0026amp; Drink:\u003c\/b\u003e Kindly provided and organised by the Pride organisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,4,0\"\u003e\u003cb data-path-to-node=\"15,4,0\" data-index-in-node=\"0\"\u003e🏨 Accommodation:\u003c\/b\u003e Artists are responsible for arranging their own overnight stays in Hasselt if required.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"16\"\u003e\u003cb data-path-to-node=\"16\" data-index-in-node=\"0\"\u003eImportant Note:\u003c\/b\u003e While this event is free, \u003cb data-path-to-node=\"16\" data-index-in-node=\"42\"\u003eregistration is strictly mandatory\u003c\/b\u003e so we can manage teams, logistics, and balloon stock with Sempertex. If you want to build, or if you simply want to walk the parade and support the crew, secure your spot today.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eThis build is sponsored by Sempertex Europe.\u003c\/em\u003e\u003c\/p\u003e","brand":"DnA Lab","offers":[{"title":"Default Title","offer_id":55774283497857,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/9401\/7409\/files\/IMG_3286-1.jpg?v=1780825202"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/9401\/7409\/collections\/onecms_cf6eba70-b551-462f-8447-8952b36f73a0.jpg?v=1778531291","url":"https:\/\/lab.wearedna.events\/collections\/education-for-balloon-artists.oembed","provider":"DnA Lab","version":"1.0","type":"link"}